LCR HONDA RCVs BRANDED WITH ELF LOGO AT LE MANS GP

The partnership between Elf (a brand of Total) and LCR Honda MotoGP Team continues with renewed commitment.

After the confirmation of their long term cooperation announced at the beginning of the 2011 Championship Elf logo will be the Title Sponsor of LCR Honda Team in the next Grand Prix of France at the historical Le Mans race track.

Since over 40 years Elf features the motorsport competitions involving several human resources and technologies in order to develop new top performing racing fuels, engine lubricants, hydraulic
and brake fluids; such motorsport competitions are a unique communication instrument for Elf which aim to produce and distribute high technologies products worldwide.

Philippe Corsaletti (Vice-President of Total Motorsport Division): “The 2010 Le Mans GP was again a great event which obtained the appreciation of the public counting over 170.000 spectators in the 3-day race week end. For this reason, after several valuations, we have planned a visibility boost with LCR Team cooperation developing new marketing activities during such an important event. Through these activities we aim to communicate our important commitment in the motorsport field that we consider a unique platform for developing and testing new products for the present and the future”.

Lucio Cecchinello (LCR Team CEO): “First of all I want to thank the whole staff of Total Competition for granting us their important cooperation and confidence on the occasion of next Grand Prix of France including a sincere thanks for their precious and constant technological cooperation over the years. Recently we had the chance to visit Total ACS plant in Givors (Lyon) and I can honestly declare that we were extremely impressed about the organization, the plants, the equipments and of course the human resources involved also in that establishment. We feel honoured and proud to be part of the development process of ELF racing products with our Honda MotoGP bikes”.

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